As seen on Dragons' Den
we stepped into the
dragon's Den.
And walked out without a scratch (or a drop of alcohol).
Non-alc vs.
the Dragons
On October 22, NOA's founders pitched their vision to the most feared investors in the country. Our mission: prove that a non-alcoholic spirit can be complex, elegant and downright delicious. Traditional maceration, 15 international medals and a whole lot of passion for hospitality: that's what we served them.
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Non-alcoholic
The Dragon Kit
Limited edition
The Dragon Kit
Everything you need to recreate the cocktails some of the drinks we served the Dragons, right at home to impress even your toughest guests. Limited edition, just like the thrill of a live pitch.
84,99 $ (regular price : 121,99$)
- 1 x NOA Amaretto 700 ml
- 1 x NOA Italian Aperitif 700 ml
- 1 x NOA Negroni Ready-to-drink 700 ml
- 1 x NOA Dry Sparkling Wine 250 ml
- 1 x Mystery Monsieur Cocktail Syrup 250 ml
Award-winning, internationally
15 international medals
NO alcohol
Free shipping starts at 75$
Questions about NOA
Is NOA really 0% alcohol?
Certain NOA products are 0.0%, while others contain up to 0.5% ABV, the legal threshold for "alcohol-free" labeling. These trace amounts (roughly 0.1 ml of pure alcohol per serving) and naturally stem from natural flavour extracts, much like in kombucha, sourdough bread, vinegar or fruit juices, and are completely safe.
What does NOA taste like?
NOA crafts its non-alcoholic spirits using traditional methods rather than dealcoholization: infusing botanicals, roots, spices, and citrus fruits before adding natural flavours. Except a bold complexity and delicious taste that reminds you of the adult ritual of drinking : a big punch of juniper berries from our Dry Gin, forward citrus and bitter from our aperitifs and the sweet texture of our maple syrup italian-inspired Amaretto.
How many cocktails can I make with one bottle?
For a serving of 1,5 oz, expect 16 cocktails per bottle.
Where do you ship, and how long does it take?
We ship all across Canada via local partners to ensure everyone got a fast delivery. All orders are delivered in less than 48 business hours, but we expect an extra delay in the days following the Dragons broadcast.
“
Not a word of a lie, this is the best non-alcoholic drink I've ever tasted.
WHAT WE SERVED ON THE SHOW
GARDEN GIN
SPICY MARGARITA
Curated for Michele Romanow
Italian Aperitif
CLASSIC SPRITZ
Curated for Wes Hall
JAMAICAN SPICED RUM
CLARIFIED MAI TAI
Curated for Drew Scott
SWEET VERMOUTH
ESPRESSO NEGRONI
Curated for Arlene Dickinson
Italian BITTER
CAIPIRITALY
Curated for Manjit Minhas
Amaretto
RASPBERRY AMARETTO
Curated for Brian Scudamore
award-winning
products
At NOA, we do not remove alcohol from our products. We craft them up, building layers of complexity for an exceptional taste. Winner of the Best Canadian Spirit in 2024 and 2023 and Judge's Choice in 2026 (alcoholic spirit included), we have accumulated 15 medals since our humble beginnings in 2023. Our journey is inspired by European liqueurs traditions, where maceration of herbs, roots, spices and citrus bring depth, while our blend of natural extracts and flavours are carefully designed to make NOA a spirit that can be enjoyed on its own.
Be our national golden ticket winner
To celebrate our Dragons' Den appearance, we're giving you the chance to win a one-of-a-kind gift including an exclusive NOA Hockey Jersey! No pitch required, we promise.
Non-alcoholic can be sexy. Even the Dragons agree.
Meet the NOA Boys
Before facing the Dragons, we spent our lives behind the bar. That's where we decided non-alcoholic options deserved the same passion and care as everything else.
From our sister brand
Craving the full EXPERIENCE? Meet Monsieur Cocktail.
100% natural syrups and mixes, made in small batches and handcrafted in Canada. Pair them with NOA for bar-worthy cocktails at home.
Get the Dragon Kit bundle →