welcome to
noa
We want to take care of hospitality people
so they can, in turn, take care of us all.
Discover
NOA
AWARD & RECOGNITION
We are grateful to be recognized by leading organizations that celebrate excellence, innovation and commitment to building the future of beverage.
2026
at SIAL Canada in Montreal
2025
A Global vision
our fundamental values
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our storyline
from 2014 to today
2014
Our founder, Patrice, presents his first experiments in creating non-alc cocktails and spirits using natural flavors at a convention in Las Vegas.
2016
Patrice founded a craft syrup company, Monsieur Cocktail, based on his skills earned as a cook.
2017
The decision to create a line of non-alcoholic spirits is announced to the team at the annual general meeting.
2019
Our big R&D year: rather than distilling in water or de-alcoholizing, Patrice opted for a culinary approach. Drawing inspiration from the traditional production methods of Italian amari and compound gins, he decided to create a product from scratch rather than removing something from an already alcoholic product.
2020
The pandemic has prematurely delayed the launch of the non-alcoholic spirits line. The company must focus its energy on minor issues such as lockdown and the collapse of supply chains.
2021
We tested the Quebec market with the soft launch of an alcohol-free amaretto made from maple syrup. The reception is exceptional and the product wins an international award.
2022
A colorful launch is planned for the fall. Finally. But another mishap strikes: cross-contamination on the bottling line ruins more than 30,000 bottles intended for distribution to more than 1,000 retail outlets.
2023
A fraud hits the company at the beginning of the year, draining all of its cash flow and putting the launch of the NOA line at risk. The team is forced to completely rethink its business model. On September 28, 2023, NOA finally comes to life after overcoming a series of monumental obstacles.
2024
The company launches Beyond NOA, Canada’s first national non-alcoholic cocktail competition, to demonstrate its commitment to inclusivity and positivity within the category. By bringing a “cool factor” that had never been associated with non-alcoholic drinks before, NOA begins to stand out, gain visibility, and get people talking.
NOA Amaretto won Best Spirit in Canada — competing against both alcoholic and non-alcoholic spirits — at the US Spirit Bartenders Awards.
2025
NOA now has distribution in every Canadian province and serves more than 2,000 clients in the hospitality industry and has nearly 1,200 points of sale across Canada. The company earns 11 international medals.
NOA Sicilian Amaro won Best Spirit in Canada — competing against both alcoholic and non-alcoholic spirits — at the US Spirit Bartenders Awards.
2026
In April 2026, NOA becomes an official partner of the prestigious 50 Best Bars, travelling to Vancouver as the event’s official Non-Alcoholic Aperitivo Partner. The North American event brings together the very best of the global hospitality industry.
The fall kicks off with a bang as the young Canadian company signs a new exclusive nationwide partnership with one of Canada’s leading agencies, the Dandurand Group. Behind the scenes, NOA is also preparing for a major announcement...
award-winning
products
At NOA, we do not remove alcohol from our products. We craft them up, building layers of complexity for an exceptional taste. Winner of the Best Canadian Spirit in 2024 and 2023 and Judge's Choice in 2026 (alcoholic spirit included), we have accumulated 15 medals since our humble beginnings in 2023. Our journey is inspired by European liqueurs traditions, where maceration of herbs, roots, spices and citrus bring depth, while our blend of natural extracts and flavours are carefully designed to make NOA a spirit that can be enjoyed on its own.
