Our
partners

Presenting
partner

THE SOBR MARKET

Founded in Winnipeg in 2022, Sobr Market was born from a personal journey to find sophisticated, non-alcoholic alternatives after co-founder Shane chose to remove alcohol from his lifestyle in 2021. What began as a global search for premium options quickly revealed a gap in the market—and a growing community of people seeking the same. Initially envisioned as an online marketplace, Sobr Market’s mission soon expanded: to make high-quality alcohol-free beverages more accessible, while fostering education and discovery for all reasons people choose to drink differently.

In 2023, Shane and his wife Jessie opened the first Sobr Market bottle shop—offering a retail experience built around product education and the opportunity to sample before purchasing. The momentum continued with retail expansion to Toronto later that year, growth into import and distribution in 2024, and the launch of bottle shop franchising in 2025. Looking ahead to 2026, Sobr Market remains committed to its founding mission: to bring exceptional non-alcoholic beverages to as many people as possible who are seeking thoughtful, alcohol-free options.

WHY PARTNER WITH NOA?

At Sobr Market, our mission has always been to put great drinks in people’s hands—but we recognize there’s still a gap when it comes to inclusive drinking experiences in bars and restaurants. That’s why we’re so excited about Beyond NOA’s commitment to empowering bartenders and venues to showcase the full potential of no- and low-alcohol cocktails. Choosing a non-alcoholic beverage shouldn’t mean compromising on quality, flavour, or experience. The non-alcoholic industry is all about elevating moments of connection, and Sobr Market is proud to partner with NOA to help hospitality professionals craft exceptional, inclusive beverage programs that truly raise the bar for everyone.

Lifestyle
partner

ÉDUC'ALCOOL

Éduc’alcool is a non-profit organization in Quebec that has been working for over 35 years to help people make informed choices about alcohol consumption. Through information, awareness, and science communication, the organization promotes a responsible and nuanced approach rooted in individual and social realities.

The missions of Éduc’alcool and Beyond NOA naturally intersect around a common vision: a more inclusive hospitality industry that is attentive to people and open to diversity of choices. Promoting alcohol-free and low-alcohol alternatives, without compromising on quality or experience, helps to create spaces where everyone can feel comfortable and welcome.

As a Lifestyle Partner, Éduc’alcool is collaborating with Beyond NOA to equip the hospitality industry, promote responsible practices, and support the evolution of consumption standards in line with people's expectations, realities, and choices.

Three hands cheering their glasses on a luminous background

Star
partner

DESJARDINS

A loyal partner of the Monsieur Cocktail company and its inspiring leaders, Desjardins is proud to be associated with this innovative competition that allows creators and an entire industry to shine across Canada!

Desjardins is the largest financial cooperative in North America and the sixth largest in the world. To meet the diverse needs of its members and clients, both individuals and businesses, it offers a full range of products and services through its extensive physical network, virtual platforms and subsidiaries across Canada.

Desjardins is committed to the development of its community and supporting its members in carrying out their projects. It is a proud partner in their growth and innovation.

print
partner

GESTION MFA

A partner of Monsieur Cocktail and NOA since their beginnings, Gestion MFA offers a wide range of printing services, from consultation to complete project management.

For all your printing projects such as brochures, menus, mailings, corporate displays, and many others, we ensure that each production is carried out with care, using quality materials and cutting-edge technologies. Our expertise, our ability to deliver on time and our commitment to quality, make us an essential ally to the success of your projects.

Liquid
partners

DANDURAND GROUP

The rise of low and no-alcohol cocktails and the Dandurand Spirits agency

Embracing the low-alcohol (ABV) cocktail trend is not only a nod to changing consumer preferences, but also a commitment to promoting responsible drinking. By offering low-ABV options, we allow our customers to enjoy the social and sensory pleasures of cocktails while maintaining control over their consumption.

We imagine a future where the art of mixology embodies balance and creativity, delivering taste experiences that celebrate both tradition and innovation. Together, we foster a culture that values health, moderation and the pure joy of a well-crafted beverage. Through our efforts, we aspire to a world where indulgence and mindfulness coexist in perfect harmony.

ALAMBIKA

The most straight forward way to describe Alambika : a toy store for everyone who enjoys a fine glass of wine, beer and spirit, and whoever likes to experiment with the wide and interesting world of the cocktail. Although admittedly hedonistic, our goal remains a pragmatic one, namely to bring to the masses high-quality products, which will increase the enjoyment of liquid consumption, each and every day.

We prioritize handmade products, providing the most transparency we can, in the most democratic way possible. For that reason, Alambika tries to work directly with producers to have a constantly increasing offer of small batch, high­end quality products, while staying affordable at the same time. Every year we assure a regular income to canadian glassblowers, blacksmiths, woodworkers, designers, confectioners and other local craftsmen.

FIN SODA

Real cocktails made by real bartenders with real ingredients. That's it.

FEVER TREE

In 2025, we’re marking two decades since Fever-Tree set out to revolutionise the mixer.

What began as a bold idea - to bring quality back to the G&T - has grown into a global movement for better drinks. From our very first Indian Tonic Water to a full range of award-winning mixers, we’ve always believed if ¾ of your drink is the mixer, it should be the best. Here’s to 20 years of flavour, innovation, and never settling.

MONSIEUR COCKTAIL

Monsieur Cocktail is on a mission since 2015 to democratize the art of the cocktail in order to help people reconnect around a well-made drink.

Hospitality
partners

L'ATELIER

Since 2012, l'Atelier embodies the essence of nightlife in Quebec. Nestled in the heart of the vibrant Grande Allée.

The city's first cocktail bar, l'Atelier has established itself as an essential reference, combining the elegance of its premises located in a historic 19th-century building with unrivaled expertise in mixology.

A pioneer in the art of cocktails, we offer an impressive selection of spirits, including non-alcoholic options, and a refined menu highlighting the art of tartares. Whether you are a mixology enthusiast or a gourmet, our varied menu will delight all palates.

For over 12 years, the Atelier has invited its visitors to experience unforgettable moments in an atmosphere that is both festive and sophisticated.

SHELTER BAR

It’s time to forget that tattered madness of the outside world and seek refuge from the storm.

SHELTER exists for the weary urban traveler to step into a new world, a private alcove offering a selection of well crafted and meticulously balanced cocktails, curated wines, beers, and ciders, and a variety of snacks and shared tasting plates to sate one’s hunger.

BOTANIST BAR

With an innovative cocktail bar and a laboratory where creations worthy of the greatest chemists come to life, but also a lounge serving the best vintages in the world, a lush garden and an exclusive wine program focused on the terroir and supporting sustainable and biodynamic agricultural practices.

The experience reflects a new face of Vancouver: a face that has always existed, just waiting to be discovered.

MILKY WAY

Constantly innovating and creating spaces to share our love of hospitality in Montreal. Imagine a world where there is no such thing as a “bad” night.

We dream of a world where each of us is committed to sharing quality time with our loved ones. Supporting a healthy planet and a vibrant city that promotes and prioritizes its local producers.

GERMAIN HOTELS

It all began with a dream — that of Christiane and Jean-Yves Germain, who set out to create a hospitality experience where people are at the heart of every stay. In the 1980s, they opened their very first hotel with a simple yet ambitious idea: to welcome guests the way you welcome friends — with warmth, care, and attention to detail. Since then, the story of Germain Hotels has been written with authenticity, boldness, and innovation, carried forward by three generations who share the same passion.

MOTHER COCKTAIL BAR

Welcome to Mother, a cocktail bar started by likeminded people with a common goal – elevate the Canadian cocktail scene.

Our philosophy is rooted in simplicity: source quality natural ingredients, enhance them through fermentation and create unforgettable cocktails for our esteemed guests.Our philosophy is rooted in simplicity: source quality natural ingredients, enhance them through fermentation and create unforgettable cocktails for our esteemed guests.

GORDON FOOD SERVICE®

For over 125 years, Gordon Food Service has delivered unparalleled expertise to the industry. As the largest family-operated food distribution company in North America, our philosophy has remained unchanged since 1897: a passionate commitment to our customers' success.

It is in this spirit of supporting excellence that we are proud to partner with the Beyond NOA competition. This event perfectly embodies our drive to exceed expectations by fostering active listening, innovation, and the pursuit of solutions tailored to new market realities.

The industry is evolving, and at Gordon Food Service, we believe the future of hospitality is built on inclusion. Partnering with the non-alcoholic beverage movement is essential today. By joining forces with Beyond NOA, we reaffirm our promise: to provide you with the quality products and expertise needed to shine in an ever-changing market.

MAGNOLIA BAR

Opened in Spring of 2024, we offer food to share and drinks a plenty. Least of all, we have a cozy fireplace and televisions older than us playing music videos even older than the televisions.

OPHÉLIA BOUTIQUE & HOTEL

Located on Grande Allée, in the heart of Old Quebec, the hotel is a few steps from the best tourist attractions such as the Château Frontenac, Citadel of Quebec, the Plains of Abraham, the Quartier Petit Champlain, as well as many boutiques, restaurants and coveted art galleries.

support
partners

KIS CONSULTING

Providing Solutions for the Beverage Industry KIS Consulting offers a wide range of consulting services with the necessary tools and expertise to help grow your business. We partner with our clients from start to finish, focusing on their needs while producing new ideas, developing effective strategies and designing high quality and scalable solutions.

QUELL

We are proud to represent this group of diverse chefs, certified drinks experts, health and lifestyle, food & drink content creators.

AUBIER

Since 1993, Aubier CPA inc. has developed expertise in the SME sector, particularly in the fields of accounting, management, and taxation.

The firm’s clientele is composed largely of incorporated businesses, trusts, and self-employed individuals.

ROBIC

The benchmark for intellectual property since 1892.

BARJUS

BarJus is the go-to spot for all your Bar needs. A Bartender’s Best Friend. Based in Dartmouth Nova Scotia, BarJus isn’t just about juice – we offer a full toolkit designed for bartenders who take their craft seriously.

Key Ingredient
partner

ANHYDRA

We strive to be a source of inspiration and innovation for developers and creators in the food industry by providing them with high-quality dehydrated fruits rarely found on the market.